 | |
| Company type | Public |
|---|---|
| LTS: 0N3L | |
| Industry | Digital marketing |
| Headquarters | , Netherlands |
Key people | Luke Taylor, CEO Ewen Sturgeon, COO Fred Mulder, Chairman Chris Clarke, CCO Lyndsay Menzies, CMO Lorenzo Wood, CTO |
| Revenue | 250 Million USD |
| Website | www.lbi.com |
LBi International N.V. was a global marketing and technology agency,[1] now merged with Digitas to form DigitasLBi.[2]
Headquartered in Amsterdam (the Netherlands), LBi had 32 offices in 17 countries and a staff of approximately 2,000, who collaborate with brands on digital marketing services such as design, branded content, mobile, CRM and social media. In 2012, Publicis Groupe bought LBi for €416m in cash,[3] and in 2013 merged the company with Digitas.
- ^ "School Reports 2012: LBi". www.campaignlive.co.uk. Retrieved 2021-09-24.
- ^ "Digitas and LBi Merge to Form Global Digital Network". Advertising Age. 5 February 2013. Retrieved 10 June 2014.
- ^ "Publicis Groupe buys LBi for €416m". the Guardian. 2012-09-21. Retrieved 2021-09-24.