LG Prada

This article is about the KE850. For the KF900, see LG Prada II. For the P940, see LG Prada 3.0. For other uses, see Prada (disambiguation).

PRADA Phone by LG
ManufacturerLG Electronics
Availability by regionMarch 2007[1]
SuccessorLG Prada II
RelatedLG Chocolate
Compatible networksGPRS/EDGE Tri-Band (900/1800/1900)
Form factorSlate
Dimensions98.8×54×12 mm
Weight85 g
MemorymicroSD Internal Memory Slot, behind the battery.
Rear camera2 megapixel, video CIF (30 frame/s), flash
Display256K color TFT touchscreen, 240 × 400 px
ConnectivityBluetooth 2.0, USB 2.0

The PRADA Phone by LG (KE850), better known as the LG Prada,[2] is a touchscreen smartphone made by LG Electronics, created in collaboration with Italian luxury designer Prada.[3] It was first announced on 12 December 2006[4][5] and was made official in a press release on 18 January 2007.[2]

The Prada was the first smartphone with a capacitive touchscreen, thus not requiring the use of a stylus.[6] Its black minimalist look, designed by Kang-Heui Cha,[7] was an evolution of LG's popular Chocolate.[8][9]

The LG Prada was announced shortly before Apple CEO Steve Jobs announced the iPhone on 9 January 2007.[10][11][12] After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the Prada after it was announced as part of the iF Design Award, where it won a prize in September 2006.[13][14]

  1. ^ "LG Prada Mobile Phone to Roll Out in the European Markets Soon". 14 January 2008.
  2. ^ a b "Mobile Innovation Meets Avant-Garde Design" (Press release). 24 October 2007.
  3. ^ "LG unveils iPhone-like Prada mobile phone". MacDailyNews. 19 January 2007.
  4. ^ "LG, Prada to Start Selling Mobile Phone at Start of Next Year" (Press release). 11 December 2006. Archived from the original on 8 January 2007.
  5. ^ "The LG KE850: touchable chocolate". 15 December 2006.
  6. ^ Temple, Stephen. "Vintage Mobiles: LG Prada – First mobile with a capacitive touchscreen (May 2007)". History of GMS: Birth of the mobile revolution.
  7. ^ Yamada, Takashi (9 June 2007). "Interview with Prada Phone Designer Kang-Heui Cha - Yanko Design". www.yankodesign.com. Retrieved 14 July 2023.
  8. ^ Tech co uk Staff (30 April 2007). "LG Prada Phone review". TechRadar. Retrieved 14 July 2023.
  9. ^ Advertiser (13 December 2006). "It's mobile phone couture, darling". Appliance Retailer. Retrieved 14 July 2023.
  10. ^ Dolan, Brian. "Timeline of Apple "iPhone" Rumors (1999–Present)". Archived from the original on 15 April 2008. Retrieved 17 February 2008.
  11. ^ Jobs, Steve (19 January 2007). Macworld San Francisco 2007 Keynote Address. San Francisco: Apple, Inc. Archived from the original on 22 December 2010.
  12. ^ Cohen, Peter (13 March 2007). "Macworld Expo Keynote Live Update". Macworld. Archived from the original on 24 July 2010. Retrieved 21 July 2010.
  13. ^ Wright, Aaron (20 February 2007). "The iPhone Lawsuits". Apple Matters. Archived from the original on 3 April 2007. Retrieved 25 June 2007.
  14. ^ Cite error: The named reference ifdesign-award was invoked but never defined (see the help page).