LIME (telecommunications company)

LIME
IndustryMobile telecommunications
Founded3 November 2008
Defunct7 May 2015[1]
ParentCable & Wireless Communications
WebsiteArchived official website at the Wayback Machine (archived 2015-12-25)

LIME, an acronym for 'Landline, Internet, Mobile, Entertainment', was a communications provider owned by the British based Cable & Wireless Communications for its operations in Anguilla, Antigua & Barbuda, Barbados, British Virgin Islands, Cayman Islands, Dominica, Grenada, Jamaica, Montserrat, St. Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines and Turks & Caicos in the Caribbean.[2]

The company formed from the integrated businesses of Cable & Wireless in the Caribbean which adopted the LIME name on 3 November 2008.[3] LIME operated as the native, incumbent telecommunications service provider in many of the islands where they reside.[4]

The company also operated mobile telecommunications under the bmobile brand from 2003 until rebranding them as LIME in 2008.[3] Competitors include Digicel (largest mobile competitor).

Cable & Wireless Communications, LIME's parent company, also owns a 49% share in TSTT in Trinidad & Tobago and a 49% share in BaTelCo in The Bahamas.

The company was the only authorized carrier licensed by Apple to sell iPhones under contract, as well as being the only approved carrier for use (by Apple) in the English-speaking Caribbean. This was obtained in 2011 after Claro's exit from the Jamaican market.

In 2015, LIME's parent company acquired Columbus Communications and decided to adopt the brand name FLOW for its consumer-facing business, replacing the LIME name.[5] As of May 2016, the LIME name was fully discontinued.[6]

  1. ^ "LIME brand axed, Flow elevated in unfolding telecoms merger". Jamaican Gleaner. 8 May 2015. Retrieved 15 October 2021.
  2. ^ "Cable & Wireless Communications - Caribbean". Cable & Wireless Communications. Archived from the original on 6 April 2010. Retrieved 2 April 2010.
  3. ^ a b "SKNVibes | Time to 'LIME' at Cable & Wireless". www.sknvibes.com. Retrieved 2020-02-25.
  4. ^ Business News America. "Cable & Wireless (Barbados) Limited". Archived from the original on 4 September 2009. Retrieved 2 April 2010. {{cite web}}: |author= has generic name (help)
  5. ^ "CWC gives LIME the boot, rebrands to Flow". Jamaica Observer. 8 May 2015. Retrieved 2020-02-25.
  6. ^ "Caribbean Telecoms Market Statistics and Analyses 2019 - ResearchAndMarkets.com". Yahoo Finance. Retrieved 2020-02-25.