LU (biscuits)

Lefèvre-Utile
FormerlyLefèvre-Utile Biscuit Co.
Company type
IndustryFood
Founded1846; 178 years ago (1846)
FounderJean-Romain Lefèvre
Pauline Lefèvre-Utile
Louis Lefèvre-Utile
FateAcquired by Danone in 1986, then other owners
Headquarters
Nantes
,
Area served
Worldwide[2]
ProductsBiscuit
Brands
Parent
Websitelu.fr

Lefèvre-Utile, better known worldwide by the initials LU, was a French manufacturer brand of biscuits, emblematic of the city of Nantes. The brand is now part of US confectionery company Mondelēz International since 2012, after splitting of its previous owner Kraft Foods Inc.,[3] which had acquired it as part of its acquisition from Groupe Danone in 2007.[4] The Petit-Beurre biscuit remains the flagship product alongside the Ladyfinger, Champagne, Petit four, Prince de LU, Pim's, Paille d'Or, etc.[citation needed]

  1. ^ ".:::CBL:::. Continental Biscuits Limited". www.continentalbiscuits.com.pk.
  2. ^ "Be careful what you boycott, some brands are Pakistani: traders | SAMAA". Samaa TV. 3 November 2020.
  3. ^ "Memorabilia of iconic French brand LU sold at auction". The Connexion. Retrieved 2020-11-11.
  4. ^ "Is France's famous LU Petit Beurre biscuit under threat?". The Local. Retrieved 2020-11-11.