 | |
| Formerly | Reliance LYF |
|---|---|
| Company type | Subsidiary |
| Industry | |
| Founded | 2015 |
| Founder | Mukesh Ambani |
| Headquarters | Mumbai, Maharashtra , India |
Area served | India |
Key people | Mukesh Ambani (Founder) |
| Products | |
| Owner | Reliance Industries |
| Parent | Jio |
| Website | www |
LYF (pronounced "life"), also known as Jio LYF, is an Indian brand of smartphones, laptops, consumer electronics developed by Jio and headquartered in Mumbai, Maharashtra, India. It manufactures 4G-enabled VoLTE smartphones which run on Android.[1][2][3] It is a subsidiary of Jio, the telecommunication arm of Reliance Industries.[4]
According to Counterpoint Research, LYF was the fifth largest smartphone player and second largest LTE phone supplier in India in 2016.[5][6][7]
- ^ "Reliance Industries launches cellphone brand LYF, will sell 4G phone under it", The Economic Times, 16 October 2015, retrieved 14 March 2016
- ^ Reliance Jio Unveiled A 4G Device Under Lyf Brand, Gizmodo - India, 10 January 2016, archived from the original on 13 February 2016, retrieved 10 February 2016
- ^ "Reliance Jio unveils low-cost 4G mobile phones LYF", The Financial Express, 8 January 2016, retrieved 10 February 2016
- ^ "Reliance Retail to source high-end VoLTE smartphones before Jio launch", The Economic Times, 10 March 2016, retrieved 14 March 2016
- ^ Mukherjee, Writankar (29 April 2016), "Reliance Jio's Lyf becomes fifth largest smartphone player: Counterpoint Research", The Economic Times, archived from the original on 16 May 2016, retrieved 6 May 2016
- ^ Only 4 months old, Reliance Jio's Lyf claims fifth spot in smartphone market, India TV, 30 April 2016, retrieved 6 May 2016
- ^ "India smartphone market up 23 pct; Reliance Jio's Lyf becomes second largest LTE phone supplier", Financial Express, 30 April 2016, retrieved 6 May 2016.