 |
 Logo as Landor | |
| Company type | Subsidiary |
|---|---|
| Industry | Branding |
| Founded | 1941 |
| Headquarters | San Francisco, California, United States. |
Key people | Walter Landor |
| Owner | WPP plc |
| Parent | WPP |
| Website | landor |
Landor is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses.[1]
Headquartered in London, the company maintains 32 offices, including China, France, Germany, India, Italy, the United Kingdom, Mexico, Singapore, Australia, Japan, South Africa, Spain and the United States.[2] Landor is a member of the network WPP plc, the world's largest advertising company by revenues.[2]
Landor's work includes brand research and valuation, brand strategy and architecture, brand purpose and design, corporate identity and packaging design, innovation, naming and writing, branded experience[clarification needed], brand equity management, employee engagement[clarification needed], and digital branding.[3]
- ^ Gallagher, Bernard. "Walter Landor, an industrial designer and pioneer in branding, created some of the world's most recognizable packages, brands, and trademarks". Immigrant Entrepreneurship. German Historical Institute. Retrieved 25 October 2012.
- ^ a b "Landor". Our companies. WPP. Retrieved 25 October 2012.
- ^ "Landor Company Profile". WPP. Retrieved 17 January 2015.