Landor Associates

Landor
Company typeSubsidiary
IndustryBranding
Founded1941; 83 years ago (1941)
HeadquartersSan Francisco, California, United States.
Key people
Walter Landor
OwnerWPP plc
ParentWPP
Websitelandor.com

Landor is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses.[1]

Headquartered in London, the company maintains 32 offices, including China, France, Germany, India, Italy, the United Kingdom, Mexico, Singapore, Australia, Japan, South Africa, Spain and the United States.[2] Landor is a member of the network WPP plc, the world's largest advertising company by revenues.[2]

Landor's work includes brand research and valuation, brand strategy and architecture, brand purpose and design, corporate identity and packaging design, innovation, naming and writing, branded experience[clarification needed], brand equity management, employee engagement[clarification needed], and digital branding.[3]

  1. ^ Gallagher, Bernard. "Walter Landor, an industrial designer and pioneer in branding, created some of the world's most recognizable packages, brands, and trademarks". Immigrant Entrepreneurship. German Historical Institute. Retrieved 25 October 2012.
  2. ^ a b "Landor". Our companies. WPP. Retrieved 25 October 2012.
  3. ^ "Landor Company Profile". WPP. Retrieved 17 January 2015.