Lasse Gunnar Diding,[1] originally Lars Gunnar Diding[2] (born 24 April 1953 in Varberg),[2] is a Swedish hotelier, entrepreneur, and celebrity.[3] He operated Hotell Gästis (1987–2018) and Hotell Havanna (2013–2018) in Varberg.[4] In 2007, Diding was named Entrepreneur of the Year in Varberg.[5] He is well-known in Sweden due to his frequent use of Vladimir Lenin in naming things: in addition to opening the Lenin Spa at Hotell Gästis and being the founder of the Lenin Award,[6] Diding has proposed to name a football stadium and a public park in Varberg after Lenin.[7][8] In 2017, he was a part of the documentary Revolution: 100 years young by the Russian television network RT.[9] 1 January 2023, Lasse Diding opened Leninland in Varberg. The establishment welcomes writers in residence and claims to be a “cultural free zone for free-thinking writers and journalists on the left”.[10]