 Logo used since 2023 | |
| Subject | Five best friends (2012–2022) Eight best friends (2023–present) |
|---|---|
| Licensed from | The Lego Group |
| Availability | 5 May 2012–present |
| Total sets | 568[1] |
| Characters | (Original) Andrea, Olivia, Stephanie, Mia and Emma (2023) Aliya, Nova, Zac, Liann, Paisley, Leo, Autumn and Olly |
| Official website | |
Lego Friends (stylized as LEGO Friends) is a product range of Lego construction toys designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma. The theme was relaunched in January 2023 to focus on a more diverse cast of characters: Aliya, Nova, Zac, Liann, Paisley, Leo, Autumn and Olly.
The Lego Friends sets depict scenes set in the fictional town of Heartlake City with sets usually deriving from one of the character (e.g. Leo's room). The sets are complemented by an animated series that premiered in 2012. The Friends product range replaced Lego's previous female-oriented theme Belville, which had been in production since 1994, and featured dolls that were much larger than both the mini-dolls and minifigures. The launch of Lego Friends sets in 2012 was one of Lego's biggest successes, as it not only doubled sales expectations, but also extensively widened Lego's customer base within the girls' sector. Despite receiving initial criticism relating to its representation of girls and their interests, the line has consistently performed well and has been regularly listed as one of The Lego Group's best selling themes.