Type of site | OTT streaming platform |
---|---|
Available in | Japanese |
Area served | Japan |
Owner | NTT Docomo |
URL | lemino |
Registration | Optional |
Launched | November 18, 2011 April 12, 2023 (as Lemino) | (as d-market Video Store)
Current status | Active |
Lemino (レミノ, Remino) is a Japanese video on demand over-the-top streaming service operated by NTT Docomo. From its establishment in 2011 until 2022, it was owned 70% by Avex. It operated as a subscription video on demand (SVOD) service under the name d-market Video Store (dマーケット VIDEOストア) from 2011 to 2013, d-video (dビデオ) from 2013 to 2015, and dTV from 2015 to 2023, before becoming partially an ad-supported video on demand (AVOD) service.
In 2016, it had the largest market share of 24.1% in Japan,[1] but in 2022, its share had decreased to 4.2%.[2]
In addition to Lemino, Docomo operates a sister service called d-anime Store, which is a SVOD service specializing in anime content. It has 2.5 million subscribers.[3]