Lemino

Lemino
Type of site
OTT streaming platform
Available inJapanese
Area servedJapan
OwnerNTT Docomo
URLlemino.docomo.ne.jp
RegistrationOptional
LaunchedNovember 18, 2011; 12 years ago (2011-11-18) (as d-market Video Store)
April 12, 2023; 19 months ago (2023-04-12) (as Lemino)
Current statusActive

Lemino (レミノ, Remino) is a Japanese video on demand over-the-top streaming service operated by NTT Docomo. From its establishment in 2011 until 2022, it was owned 70% by Avex. It operated as a subscription video on demand (SVOD) service under the name d-market Video Store (dマーケット VIDEOストア) from 2011 to 2013, d-video (dビデオ) from 2013 to 2015, and dTV from 2015 to 2023, before becoming partially an ad-supported video on demand (AVOD) service.

In 2016, it had the largest market share of 24.1% in Japan,[1] but in 2022, its share had decreased to 4.2%.[2]

In addition to Lemino, Docomo operates a sister service called d-anime Store, which is a SVOD service specializing in anime content. It has 2.5 million subscribers.[3]

  1. ^ "[動画配信(VOD)市場に関する調査結果] 2016年の市場規模は前年の16.0%増 定額制動画配信市場では上位3社が48.3%のシェアを占める". GEM Standard. Retrieved 2023-05-05.
  2. ^ "ドコモ動画 新ブランド レミノ 配信2倍 視聴者投稿も" [Docomo Video New brand Lemino Double distribution and viewer contributions]. Yomiuri Shimbun (in Japanese). March 7, 2023. p. 7.
  3. ^ "日本のSVOD市場、会員数はAmazon Prime Videoがリード : 映画ニュース". 映画.com (in Japanese). Retrieved 2023-05-05.