Product type | Bagels |
---|---|
Owner | Bimbo Bakeries USA (Grupo Bimbo) |
Introduced | 1927 in New Haven, Connecticut |
Previous owners | Kraft (1984–1996) Kellogg's (1996–1999) Aurora Food (1999–2003) Pinnacle Foods (2003–2018) Conagra Brands (2018–2020) |
Website | www |
Lender's Bagels is a brand of bagels that pioneered the pre-packaged bagel industry in the United States. Established in 1927 in New Haven, Connecticut, by the Lender family, it became a North American leader in the marketing, distribution and sales of bagels. Lender's introduced frozen bagels and sold the first packaged bagels in supermarkets, eventually becoming the world's biggest bagel producer. The company was sold to Kraft Foods in 1984. In 2003, it became part of Pinnacle Foods. In 1994 it began production of room-temperature fresh bagels. In 2012, Lender's revenue was about $70 million.
In 2018 Pinnacle foods was sold to Conagra, which then sold Lender's Bagels out of Pinnacle to Bimbo Bakery.