Leo Burnett | |
|---|---|
 | |
| Born | October 21, 1891 St. Johns, Michigan U.S. |
| Died | June 7, 1971 (aged 79) |
| Burial place | Rosehill Cemetery |
| Nationality | American |
| Alma mater | University of Michigan (B.S., 1914) |
| Occupation | Advertising executive |
| Known for | Founder of Leo Burnett Worldwide |
| Spouse |
Naomi Geddes
(m. 1918) |
| Children | Peter Burnett Joseph Burnett Phoebe Snetsinger |
Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola.[1] In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.[2]
- ^ "CNBC Titans: Leo Burnett". Hulu. CNBC. Retrieved July 21, 2014.
- ^ "Time Magazine". Times 100 Persons of the Century. June 14, 1999. Archived from the original on May 10, 2007. Retrieved March 11, 2012.