Let's Do It! World

Let's Do It World
TypeNon-governmental organization
PurposeEnvironmentalism
HeadquartersTallinn, Estonia
Formerly called
Teeme ära! (2007-2008)[1]

Let's Do It World is a global civic organization that started from Estonia, mobilizing people worldwide in joining local, national and regional clean-up events. Among other projects, it is the founder of World Cleanup Day, on which a network of 180 countries, with over 21.2 million participants took place in 2019.[2] First time in 2024 World Cleanup Day mobilises millions in its first year as a UN International Day.[3][4]

The Let's Do It! organization was first conceived in Estonia in 2008, where a country clean-up action called Let's do it! (in Estonian: "Teeme ära!") cleaned up 10000 tons of illegal waste by more than 50000 volunteers in one day. Following Estonia's lead, many countries also started their own country clean-up events.[5][6]

Let's Do It! World is an accredited member of the United Nations Environment Programme (UNEP).

Since 2017, the movement uses the hand gesture W sign, aka "Three Fingers Up," as its symbol.

  1. ^ "Teeme ära 2008". Retrieved 2011-12-09.
  2. ^ "World Cleanup Day". Retrieved 2020-09-06.
  3. ^ https://www.un.org/en/observances/international-days-and-weeks
  4. ^ https://www.worldcleanupday.org/post/world-cleanup-day-mobilises-millions-in-its-first-year-as-a-un-international-day
  5. ^ "Finland gets spring cleaning". Retrieved 2012-01-02.
  6. ^ "Ukrainian Participants Clean Up Their Village". Archived from the original on 2012-07-15. Retrieved 2012-01-02.