Lexicon Branding

Lexicon Branding, Inc.
Company typePrivate
IndustryMarketing
Founded1982
FounderDavid Placek [1]
Headquarters
Sausalito, California[2]
,
United States
Key people
David Placek, CEO [1]
ServicesCorporate and brand name development
Websitewww.lexiconbranding.com

Lexicon Branding, Inc., is an American marketing firm founded in 1982 by David Placek. It focuses on selecting brand names for companies and products. The company devised the brand names Pentium, BlackBerry, PowerBook, Zune, Swiffer, Febreze, Subaru Outback and Forester, Toyota Scion, DeskJet, Dasani, OnStar, Embassy Suites Hotels and Metreon, among others.

  1. ^ a b Cite error: The named reference newyorker was invoked but never defined (see the help page).
  2. ^ Secretary of State of California. "Business entity detail: Lexicon Branding, Inc". Archived from the original on April 2, 2010. Retrieved October 12, 2011.