Links of London

Links of London
Company typePrivate
GenreConcept Store
Founded1990; 34 years ago (1990)
FounderJohn Ayton & Annoushka Ducas
Headquarters
Mayfair, London
,
England
Key people
John Ayton
Annoushka Ducas
Products
ParentFolli Follie
Websitehttp://www.linksoflondon.com/us-en/

Links of London was a British brand owned by Greek jewellery company Folli Follie, with headquarters in London, England. It was founded in 1990 by John Ayton and Annoushka Ducas.[1][2] It sold through outlets in Europe, the US, Asia and online.[3] The business struggled and needed a buyer which the business couldn't obtain so it disappeared from the high streets and is no longer trading. The last known store to close was Hong Kong and after June 2020, the brand ceased to exist.

  1. ^ Callan, Eoin (2006-04-30). "Links of London courts buyers". FT.com. Retrieved 2014-04-17.
  2. ^ "Links of London see buoyant festive sales". Telegraph. Retrieved 2014-04-17.
  3. ^ Scott, Jon (2000-09-27). "Luxury goods - The Links effect". Marketing Magazine.