Opportunities for Latino Americans (i.e. those people who are or have family ancestry from Latin America) in the film industry, often mirrors the opportunities, and challenges, facing people of other racial or ethnic identities who work in the industry, behind or in front of the film camera. Historically, actors or actresses of Latino ancestry often found work within certain stereotypical roles, which often reflected broader social attitudes and cultural biases.
Latino men were frequently depicted as being highly aggressive and also with low levels of emotional maturity, i.e. criminals, low-life thugs or the highly passionate, even violent, love interest of the starring character. Latino women, Latinas, were similarly portrayed when it came to their sexuality, but where as Latino men could be in a position of authority, albeit within an anti-social, criminal setting, Latinas were oftentimes characters with much less authority, such as housemaids, domestic servants or even prostitutes.
Traditionally, even without the usage of these stereotypes, it was rare for a Latino or Latina character in a film to be the star, unless the film was primarily marketed to a Latino audience. Behind the camera, it is still difficult for a Latino film producer, director, screenwriter or cinematographer to have mainstream commercial success.
However, as the social attitudes and biases change, there has been a gradual improvement in film depictions as well as in career opportunities for Latin Americans.