Sega Pinball Inc. was a division of Sega which existed from 1994 until 1999.[1] Though Sega first entered the pinball market in 1971 but stopped production in 1978.[2] Sega re-entered the market when it took over Data East's pinball division in 1994.[3] They produced machines under the name Sega Pinball Inc. for 5 years before leaving the market again in 1999. Sega sold all pinball assets to Gary Stern, president of the division, who then founded Stern Pinball, Inc.[4]