List of Touch! Generations titles

The North and South American logo of the Touch! Generations series

Touch! Generations[a] is a brand created by Nintendo to denote video games on the Nintendo DS and Wii that are intended to appeal to a broader audience (mainly adults and the elderly) than the traditional gamer. Nintendo initially conceived the brand alongside the DS in Japan as a response to the country's faster population aging rate compared to Western regions, seeking to attract audiences outside its traditional target market of young hardcore gamers to supplement its player base.[1][2] Titles under the brand were first introduced in Japan from April to June 2005, with the initial lineup consisting of titles such as Electroplankton,[3] Nintendogs, Brain Age, Rakubiki Jiten DS,[4] and Big Brain Academy.[5][6]

The Touch! Generations logo for Europe and Australia is identical to the Japanese logo, except it is colored red rather than pink.

Big Brain Academy and Magnetica were the first games in North America to release under the Touch! Generations brand, with both releasing on June 5, 2006; they were followed up by Sudoku Gridmaster on June 26.[7] In addition, several previously released games were retroactively designated with the brand.[2] Meanwhile, the brand was introduced in Europe on June 9 with the release of Brain Age, which was renamed Dr. Kawashima's Brain Training: How Old Is Your Brain?.[8] The games designated with the Touch! Generations label varied between regions.[9][10]

Titles under the Touch! Generations brand have generally been commercially successful, with those under specific series receiving particular attention; as of March 31, 2023, titles under the Nintendogs and Brain Age series for the Nintendo DS have sold for a combined total of 57.85 million units, while the Wii has titles in its eponymous series represent six of its top ten best-selling games with a combined total of 197.21 million units.[11][12] The brand's popularity was most notable in Japan, where it was credited with invoking a significant push among developers in the country to create non-traditional titles for the Nintendo DS, with 220 such titles developed out of 810 total by May 2008.[13] Furthermore, a soundtrack album with music from games within and outside the brand was made available in Japan on audio CD starting on September 4, 2008, as a Club Nintendo reward for 400 points.[14]

Nintendo retired the brand with the launch of the Nintendo 3DS in 2011, six years after its introduction.[15] Despite this, some games that were introduced under the brand continue to receive follow-up entries on the contemporary and future Nintendo consoles.


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  1. ^ Kalning, Kristin (14 November 2006). "Games: They're not just for kids anymore". NBC News. Retrieved 4 September 2023.
  2. ^ a b Jana, Reena (22 June 2006). "Nintendo's new brand targets aging gamers". BusinessWeek. Retrieved 4 September 2023 – via NBC News.com.
  3. ^ 鈴井, 匡伸氏 (7 July 2011). "【鈴井匡伸氏】4.全てを理解して作る". Famitsu (Interview) (in Japanese).
  4. ^ Gantayat, Anoop (15 February 2006). "New Touch Generations Titles for Japan". IGN. Retrieved 6 September 2023.
  5. ^ 岩本, 有平 (26 December 2005). "「まさにミリオンセラー連発」--任天堂岩田社長が語るニンテンドーDS戦略". CNET Japan (in Japanese). Retrieved 4 September 2023.
  6. ^ Iwata, Satoru (5 October 2005). The Current State of DS (Speech). Nintendo DS Conference Autumn 2005. Tokyo. Retrieved 3 September 2023.
  7. ^ Harris, Craig (30 May 2006). "Nintendo Shuffles Touch Generations". IGN. Retrieved 4 September 2023.
  8. ^ "Nintendo Pushes the Touch! Generations Brand in Europe" (Press release). Nintendo. 23 May 2006. Retrieved 4 September 2023 – via Nintendo World Report.
  9. ^ Kietzmann, Ludwig (1 June 2006). "Nintendo losing their Touch (Generations)?". Engadget. Retrieved 4 September 2023.
  10. ^ "Different region different Touch Generations". Siliconera. 31 May 2006. Retrieved 6 September 2023.
  11. ^ "Top Selling Software Sales Units - Nintendo DS Software". Nintendo. 31 March 2023. Archived from the original on 29 January 2017. Retrieved 11 September 2023.
  12. ^ "Top Selling Software Sales Units - Wii Software". Nintendo. 31 March 2023. Retrieved 11 September 2023.
  13. ^ Orland, Kyle; Kumar, Matthew (27 May 2008). "GFH: The 'Overheated' State Of DS Learning Games In Japan". Gamasutra. Retrieved 11 September 2023.
  14. ^ Takizawa, Osamu (5 September 2008). "任天堂、クラブニンテンドーに新グッズ登場。DS「ゲーム&ウオッチコレクション2」など". GAME Watch (in Japanese). Retrieved 7 September 2023.
  15. ^ "Iwata Asks: Nintendo 3DS". 20 January 2011. p. 10. Retrieved 20 January 2011. Iwata:But we decided that, whereas before we had established a Touch! Generations brand, created special corners in shops and used a special logo, the company has decided not to use this brand name for Nintendo 3DS