Lite (radio station)

LITE
Broadcast areaMalaysia
Singapore and Indonesia (Lite Johor only)
RDSLITE
Programming
Language(s)English
FormatClassic hits (since 2006)
Oldies (1996–2006)
Easy listening (2006–2022)
Adult contemporary (2006–2022)
NetworkAstro Radio
Ownership
OwnerAstro Malaysia Holdings Berhad
History
First air date
1 June 1996; 28 years ago (1996-06-01) (Astro's Channel 304)
1 January 1997; 27 years ago (1997-01-01) (FM broadcasting)
Former names
Light & Easy
(01.06.1996 - 19.11.2006)
Lite FM
(20.11.2006 - 31.12.2017)
Technical information
Licensing authority
MCMC
Links
WebcastSyok
Websitelite.syok.my

Lite (formerly known as Lite FM on radio)[1] is one of Malaysia's English-language radio stations managed by Astro Radio, a subsidiary of Astro Malaysia Holdings Berhad. The station mostly plays Classic hits from the 1960s, 1970s, 1980s and 1990s which targeting listeners between the age of 35 to 49.[2] Unlike any other stations by Astro Radio, Lite have the lowest weekly listeners based on GfK Radio Audience Measurement (RAM), Wave 1 in June 2019, Lite dropped by 0.24% to 831k weekly listeners.[3]

  1. ^ "Astro Radio refreshes 11 brands to deliver better value to fans". Astro. 2 January 2018. Archived from the original on 12 January 2018. Retrieved 12 January 2018.
  2. ^ "Our Brands | Astro Radio". astroradio.com.my. Retrieved 11 August 2021.
  3. ^ "Latest Survey Results from all Astro Radio stations". Astro Radio. 2019.