The Little Albert experiment was an unethical study that mid-20th century psychologists interpret as evidence of classical conditioning in humans. The study is also claimed to be an example of stimulus generalization although reading the research report demonstrates that fear did not generalize by color or tactile qualities.[1] It was carried out by John B. Watson and his graduate student, Rosalie Rayner, at Johns Hopkins University. The results were first published in the February 1920 issue of the Journal of Experimental Psychology.
After observing children in the field, Watson hypothesized that the fearful response of children to loud noises is an innate unconditioned response. He wanted to test the notion that by following the principles of the procedure now known as "classical conditioning", he could use this unconditioned response to condition a child to fear a distinctive stimulus that normally would not be feared by a child (in this case, furry objects).[2] However, he admitted in his research article that the fear he generated was neither strong nor lasting.