Little People (toys)

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The Fisher Price Little People logo used beginning in mid-2007. From left to right: Eddie, Sonya Lee, Michael.

Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of 5 characters named Eddie, Tessa, Mia, Koby, and Sofie. Mattel reports that since the brand's launch, over 2-billion Little People figures have been sold in over 60 countries.[1] In 2016, Little People was inducted into the National Toy Hall of Fame.[2]

The "Little People" name, registered and trademarked by Mattel and Fisher-Price in 1985, came from Mattel following the lead of consumers who referred to the early Play Family playsets as "those little people".[3]

By 2019, more than two billion Little People figures had been sold in more than 60 countries.[4]

  1. ^ Coopee, Todd (January 4, 2016). "Fisher Price Little People". ToyTales.ca.
  2. ^ Chappell, Bill (November 10, 2016). "Toy Hall Of Fame: Dungeons & Dragons, Little People Honored; So Are Swings". the Two-Way. NPR.
  3. ^ Tricia Cruz (March 27, 2009). "Celebrating 50 years of "Little People"". WIVB.com.
  4. ^ Cite error: The named reference :1 was invoked but never defined (see the help page).