Liu Wen (simplified Chinese: 刘雯; traditional Chinese: 劉雯; pinyin: Liú Wén; born 27 January 1988) is a mainland Chinese model.[4] She is widely regarded as China's first supermodel.[5][6][7] She was the first Chinese model to walk the Victoria's Secret Fashion Show,[8] the first East Asian spokesmodel for Estée Lauder cosmetics, and the first Asian model to ever make Forbes magazine's annual highest-paid models list.[9][10] In 2017, Liu became the second Chinese model to ever appear on the cover of American Vogue, and the first to be featured on the front cover rather than foldout.[11] She landed on the cover a second time in American Vogue's April 2020 issue and a third in May 2023, becoming the first person of Chinese descent to appear three times.[12] In 2024, she became the first model of Asian descent to be featured solo on the cover of French Vogue.[13] She is currently represented by The Society Management[14] and is based in New York City.