&sq=Qlik&lang=&file=File:Loaded_magazine_logo.png){kind=logo} | |
&sq=Qlik&lang=&file=File:Loaded_Magazine,_October_2014.jpg) Cover of the October 2014 issue, featuring Jennifer Lawrence | |
| Editor | Danni Levy |
|---|---|
| Categories | Men's magazines |
| Frequency | Monthly (1994–present) |
| Format | Magazine (1994–present) Website (2015–present) |
| Publisher | Loaded Digital Ltd |
| Founded | 1994 |
| Company | Loaded Digital Ltd |
| Country | United Kingdom |
| Based in | London |
| ISSN | 1353-3479 |
Loaded is a men's lifestyle magazine, now online. It launched as a mass-market print publication in 1994, stopped being issued in March 2015,[1] and relaunched as a digital magazine in November 2015. The content was changed, with risqué material being heavily reduced.[2] It relaunched in May 2024 as a website.
The magazine's title was stylised entirely in lower case letters. The original version of the publication was often termed the epitome of a "lad mag".[3][4] The magazine was based in London.[5] The brand was taken over by Dubai-based entrepreneur Stewart Lochrie[6] in 2024, alongside new editor Danni Levy.
- ^ Mark Sweney "Loaded magazine to close after 21 years", The Guardian, 27 March 2015
- ^ Sweneuy, Mark (11 November 2015). "Loaded gets digital relaunch by new owner". The Guardian. Retrieved 17 November 2015.
- ^ James Brown "Why loaded magazine had to die", The Daily Telegraph, 3 April 2015
- ^ See David Teather "Father of lads' mags still loaded with ideas", The Guardian, 24 August 2007 among many other sources.
- ^ The Europa World Year: Kazakhstan – Zimbabwe. Taylor & Francis Group. 2004. p. 4378. ISBN 978-1-85743-255-8. Retrieved 3 August 2015.
- ^ "Loaded magazine: the saddest relaunch in history – or a 'safe space' for middle-aged men?". The Guardian. 28 May 2024. ISSN 0261-3077. Retrieved 29 May 2024.