Loaf (company)

Loaf is a British company, which operates as a high street retailer. Charlie Marshall founded the retail brand, which was formerly known as The Sleep Room. Their showrooms are mainly focused around the London area.

It is currently one of the fastest growing retail companies in the United Kingdom. In 2013, it listed on the Sunday Times Fast Track 100, and has also received investment from the Monsoon & Accessorize founder, Peter Simon.^{[citation needed]}

In May 2017 the company opened its third showroom in Spitalfields, London.^{[citation needed]}