 | This article needs additional citations for verification. (February 2016) |
In business intelligence, location intelligence (LI), or spatial intelligence, is the process of deriving meaningful insight from geospatial data relationships to solve a particular problem.[1] It involves layering multiple data sets spatially and/or chronologically, for easy reference on a map, and its applications span industries, categories and organizations.
Maps have been used to represent information throughout the ages, but what might be referenced as the first example of true location 'intelligence' was in London in 1854 when John Snow was able to debunk theories about the spread of cholera by overlaying a map of the area with the location of water pumps and was able to narrow the source to a single water pump. This layering of information over a map was able to identify relationships between different sets of geospatial data.
Location or geographical information system (GIS) tools enable spatial experts to collect, store, analyze and visualize data. Location intelligence experts can use a variety of spatial and business analytical tools to measure optimal locations for operating a business or providing a service. Location intelligence experts begin with defining the business ecosystem which has many interconnected economic influences. Such economic influences include but are not limited to culture, lifestyle, labor, healthcare, cost of living, crime, economic climate and education.
- ^ Data Resources For Real Estate And Business Geography Analysis. Thrall,G.,I.,Ph.D.(2009)/Professor, Department of Geography, College of Liberal Arts And Sciences and Miller Center For Retail, College of Business, University of Florida