Loewe (fashion brand)

Loewe S.A.
Company typeSubsidiary (SA)
IndustryApparel, accessories
Founded1846; 178 years ago (1846)
FounderEnrique Loewe y Roessberg
Headquarters,
Spain
Key people
ProductsClothing, cosmetics, fashion accessories, jewelry, perfumes, watches
RevenueIncrease 626 million (2022)[1]
Increase €128 million (2022)[2]
Number of employees
Increase 1,300 (2018)[3]
ParentLVMH
Websiteloewe.com

Loewe (/lˈɛv/ loh-EV-ay, Spanish: [loˈeβe], German: [ˈløːvə]; stylized as LOEWE) is a Spanish luxury fashion house specialising in leather goods, clothing, perfumes and other fashion accessories. Founded in 1846 in Madrid, Loewe is part of LVMH since 1996, and is the oldest luxury fashion house of the holding.[4]

The company was established in Madrid in 1846 by a group of Spanish leather craftsmen, and the brand was created in 1876 when Enrique Loewe joined the group. By the early 20th Century, many notable people took great interest in Loewe and Queen Victoria Eugenie became a regular customer. In 1905, Alfonso XIII granted them the Royal Warrant of Appointment and thus Loewe became Purveyor of the Royal Household of Spain.[5] The company quickly grew in popularity and was promoted by figures such as Ernest Hemingway, Ava Gardner, Rita Hayworth, Marlene Dietrich and Sophia Loren amongst others.[6]

  1. ^ Maguire, Lucy (1 March 2024). "'We're not afraid to do things that are left field': Loewe's CMO on its killer TikTok strategy". Vogue Business. Archived from the original on 2 July 2024.
  2. ^ "Loewe SA almost doubles its profits in 2022". Fashion Network. Europa Press. 21 November 2023.
  3. ^ "Loewe Careers". Loewe Official Site. Archived from the original on 28 July 2022. Retrieved 21 January 2020.
  4. ^ "Jonathan Anderson: "Fashion is a competition"". Vogue. 28 September 2018. Archived from the original on 14 December 2019. Retrieved 21 January 2020.
  5. ^ Melissa Magsaysay (9 September 2011), Luxury leather label Loewe lands in L.A. Archived 13 February 2023 at the Wayback Machine Los Angeles Times.
  6. ^ "Loewe Handbags: Fiercely Spanish It-Bags". The Italist. 24 June 2016. Archived from the original on 27 June 2020. Retrieved 23 January 2020.