A logo (abbreviation of logotype;[1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word.[2] By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.[3]
- ^ "logo". Lexico UK English Dictionary. Oxford University Press. Archived from the original on 2019-12-18.
- ^ Fyffe, Charles. Basic Copyfitting, Studio Vista, London, 1969, SBN 289797055, p.54.
- ^ Wheeler, Alina. Designing Brand Identity © 2006 John Wiley & Sons, Inc. (page 4) ISBN 978-0-471-74684-3