 | This article may be confusing or unclear to readers. In particular, the topic is not defined. (July 2014) |
| Industry | Advertising agency |
|---|---|
| Founded | 1892 |
| Founder | Frederick Higginbottom Reginald J. Sykes |
| Defunct | 1969 |
| Fate | Merged with Leo Burnett Worldwide |
| Headquarters | , United Kingdom |
The London Press Exchange was founded in 1892 by Frederick Higginbottom and Reginald J.Sykes,[1] becoming a significant Government advertising agency during World War II.[2] It merged with the Leo Burnett agency in 1969.[3]
The agency also produced promotional work for the 1921 film Elsie and the Brown Bunny,[4] and advertising posters for the 1951 Festival of Britain.[5]
On 5 November 1946, the Market Research Society was created in the London Press Exchange offices.[6]
- ^ John William and Robertson Scott, The Life and Death of a Newspaper: An Account of the Temperaments, Perturbations and Achievements of John Morley, W.T. Stead, E.T. Cook, Harry Cust, J.L. Garvin, and Three Other Editors of the Pall Mall Gazette ..., Publisher Taylor & Francis, 1952, 417 pages, page 393
- ^ "London Press Exchange Archived 2013-02-11 at the Wayback Machine", History of Advertising Trust, retrieved 17 August 2012
- ^ "Lynch-Robinson,78, war hero and boss of Leo Burnett, dies", Campaign, Friday, 28 June 1996
- ^ "London Press Exchange [gb]", IMDb.com, Inc.
- ^ "Exhibition of Science" and "Festival of Britain" poster, V&A museum, London, retrieved 17 August 2012
- ^ "History", Market Research Society