LookSmart

LookSmart
Founded
  • 1995 (1995) (as Homebase)
  • October 1996 (as LookSmart)[1]
HeadquartersHenderson, Nevada, United States
Founder(s)
URLlooksmart.com Edit this at Wikidata

LookSmart is an American search advertising, content management,[2] online media, and technology company. It provides search, machine learning and chatbot technologies[3] as well as pay-per-click and contextual advertising services.

LookSmart also licenses and manages search ad networks as white-label products. It abides by the click measurement guidelines of the Interactive Advertising Bureau.[4]

LookSmart also owns several subsidiaries, including Clickable Inc., LookSmart AdCenter, Novatech.io, ShopWiki[5] and Syncapse.[6]

The current CEO of LookSmart is Michael Onghai[7] and the company is headquartered in Henderson, Nevada.[8]

  1. ^ Muller, Jeanne (2003). A Librarian's Guide to the Internet: Searching and Evaluating information. Elsevier. p. 40. ISBN 1780631774.
  2. ^ Cite error: The named reference enterprise was invoked but never defined (see the help page).
  3. ^ Cite error: The named reference :3 was invoked but never defined (see the help page).
  4. ^ "Interactive Advertising Bureau Click Measurement Guidelines Version 1.0—Final Release" (PDF). Interactive Advertising Bureau. 12 May 2009.
  5. ^ "LookSmart Group Inc (LKST.PK)". Reuters. Retrieved 19 March 2019.
  6. ^ "LookSmart Reports Results for Second Quarter of 2018". Accesswire. 8 August 2018. Retrieved 10 April 2019.
  7. ^ "Executive Team Michael Onghai CEO". LookSmart. Retrieved 13 February 2019.
  8. ^ "Company Overview of LookSmart Group, Inc". Bloomberg L.P. Retrieved 13 February 2019.