Loso

For the Charlotte, North Carolina neighborhood, see South End (Charlotte neighborhood) § LoSo. For the American rapper, see Fabolous.
Loso (โลโซ)
OriginBangkok, Thailand
Genres
Years active1994–2003, 2021-present
LabelsMore Music, GMM Grammy (1996-2002)
Luster Entertainment (2021-present)
MembersSeksan Sukpimai (Sek)
Kittisak Khotkam (Yai)
Nattaphon Suntharaanu (Klang)
Past membersApirath Sukkhajitr (Rath)

Loso (Thai: โลโซ) are a Thai rock band fronted by singer–guitarist–composer Seksan Sukpimai (aka Sek Loso).[1] The band was formed in 1994 in Bangkok, Thailand.[2] Its name is derived from a play on hi-so, Thai slang for socialites and the upper class (from English 'high society'),[3] and is meant to reflect the group's humble origins.[2] They are one of the first Thai bands to achieve minimal recognition beyond Thailand, having played festivals, including South By Southwest and Glastonbury.[4] Loso disbanded in 2003, and afterwards, Seksan continued as Sek Loso up until November 2021 when they reformed.

In the mid-1990s, Loso established itself as part of the Thai rock scene.[1] Shortly after signing to Asanee Chotikul's More Music label, distributed by GMM Grammy, they released their first album, Lo-Society, in 1996.[2] They developed an original sound of fusing guitar-driven indie music, a style previously explored with rock band Carabao, with traditional Thai melodies and rhythms.[5] Loso achieved unexpected mainstream success in Thailand with their second album Entertainment, described as being a "record for the Thai industry", having sold over two million copies.[3] This was continued with later albums they released, averaging around a million copies sold in Thailand.

  1. ^ a b c "T-POP: No one can stop the wave of Thai pop". Asia News Network. June 6, 2024. Archived from the original on June 6, 2024. Retrieved September 9, 2024.
  2. ^ a b c d e Serisamran, Teerapong (April 30, 2021). "25 ปี 'โล โซไซตี้' ปฐมบทแห่งตำนานวงการเพลงร็อกไทย 'โลโซ'". beartai.com (in Thai). Archived from the original on July 30, 2024. Retrieved July 30, 2024.
  3. ^ a b Cite error: The named reference :02 was invoked but never defined (see the help page).
  4. ^ "8 เทศกาลดนตรีระดับโลก ที่คอดนตรีไม่ควรพลาด!". Unlockmen. March 19, 2015. Archived from the original on February 29, 2024. Retrieved July 31, 2024.
  5. ^ Williams, China (November 29, 2007). Thailandia (in Italian) (7th ed.). Lonely Planet Italia. p. 71. ISBN 9788860401564. Archived from the original on May 2, 2024.{{cite book}}: CS1 maint: date and year (link)