| "Love Action (I Believe in Love)" | ||||
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| Single by The Human League | ||||
| from the album Dare | ||||
| B-side | "Hard Times" | |||
| Released | 31 July 1981[1] | |||
| Recorded | Genetic Studios, Reading, England | |||
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| Label | Virgin | |||
| Songwriter(s) | Philip Oakey, Ian Burden | |||
| Producer(s) | Martin Rushent | |||
| The Human League singles chronology | ||||
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| Music video | ||||
| "Love Action (I Believe in Love)" from Multi Coloured Swap Shop on YouTube | ||||
"Love Action (I Believe in Love)" is a song by the British synth-pop group The Human League, released as a single in the UK in July 1981. It became the band's first Top 10 success, peaking at number three in the UK singles chart.
The song was written jointly by lead singer Philip Oakey and keyboard player Ian Burden. It features lead vocal by Oakey and analogue synthesizers by Jo Callis, Philip Adrian Wright and Ian Burden. Drum machines, sequencing and programming were provided by producer Martin Rushent and his then engineer and programmer David M. Allen. One of the most notable synth sounds on the recording makes use of the pitch-to-voltage converter and envelope shaper on the Roland System 700 modular synth. Jo Callis' guitar strumming was fed into the synth and used to shape and trigger the sounds, producing an unusual choppy, strumming synth patch.
- ^ "New Singles" (PDF). Music Week. 1 August 1981. p. 22. Retrieved 16 July 2022.
- ^ Breihan, Tom (5 June 2020). "The Number Ones: The Human League's "Don't You Want Me". Stereogum. Retrieved 22 July 2023.
..."The Sound of the Crowd", peaked at #12 in the UK. The next two, "Love Action (I Believe in Love)" and "Open Your Heart", both went top-10. Suddenly, the Human League were new wave stars.
- ^ Evans, Richard (6 August 2024). "1981.3". Listening to the Music the Machines Make: Inventing Electronic Pop 1978-1983. Omnibus Press. p. 288. ISBN 978-1-915841-45-2.