Loving You Is Sweeter Than Ever

"Loving You Is Sweeter Than Ever"
Single by Four Tops
from the album On Top
B-side"I Like Everything About You"
ReleasedMay 9, 1966 (1966-05-09)[1]
RecordedApril 5, 1966 (1966-04-05)[1]
VenueHitsville U.S.A., Detroit
GenreSoul, pop
LabelMotown
Songwriter(s)Ivy Jo Hunter, Stevie Wonder
Producer(s)Ivy Jo Hunter
Four Tops singles chronology
"Shake Me, Wake Me (When It's Over)"
(1966)
"Loving You Is Sweeter Than Ever"
(1966)
"Reach Out I'll Be There"
(1966)

"Loving You Is Sweeter Than Ever" is a 1966 song written by Ivy Jo Hunter and Stevie Wonder. It was performed by the Four Tops via the Motown label.[2] In addition to co-writing the song, Wonder also instrumentally contributed drums to the track.

Cash Box described the song as a "hard-pounding, rhythmic, pop-R&B romancer all about a lucky guy who has finally found the gal that he’s always dreamed about."[3] Record World described it as a "teen beat love ode."[4]

  1. ^ a b Hughes, Keith (2018). "Loving You Is Sweeter Than Ever". Don't Forget the Motor City. Ritchie Hardin. Archived from the original on December 8, 2023. Retrieved September 26, 2024.
  2. ^ "Four Tops – Loving You Is Sweeter Than Ever / I Like Everything About You". Discogs. discogs.com. 9 May 1966. Retrieved 29 April 2016.
  3. ^ "CashBox Record Reviews" (PDF). Cash Box. May 28, 1966. p. 14. Retrieved 2022-01-12.
  4. ^ "Singles Reviews" (PDF). Record World. May 28, 1966. p. 8. Retrieved 2023-07-11.