Loving You Is Sweeter Than Ever

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"Loving You Is Sweeter Than Ever"
Single by Four Tops
from the album On Top
B-side	"I Like Everything About You"
Released	April 5, 1966
Recorded	1966
Venue	Hitsville U.S.A. (Studio A)
Genre	Soul, pop
Label	Motown
Songwriter(s)	Ivy Jo Hunter, Stevie Wonder
Producer(s)	Ivy Jo Hunter
Four Tops singles chronology
"Shake Me, Wake Me (When It's Over)" (1966) "Loving You Is Sweeter Than Ever" (1966) "Reach Out I'll Be There" (1966)

"Loving You Is Sweeter Than Ever" is a 1966 song written by Ivy Jo Hunter and Stevie Wonder. It was performed by the Four Tops via the Motown label.^[1] In addition to co-writing the song, Wonder also instrumentally contributed drums to the track.

Cash Box described the song as a "hard-pounding, rhythmic, pop-R&B romancer all about a lucky guy who has finally found the gal that he’s always dreamed about."^[2] Record World described it as a "teen beat love ode."^[3]