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A loyalty program or a rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.[1]
- ^ Sharp, Byron; Sharp, Anne (1997), "Loyalty programs and their impact on repeat-purchase loyalty patterns", International Journal of Research in Marketing, 14 (5): 473–486, doi:10.1016/S0167-8116(97)00022-0