 | |
 A bowl of Lucky Charms with milk | |
| Product type | Cereal with marshmallows |
|---|---|
| Owner | General Mills |
| Country | United States |
| Introduced | March 20, 1964 |
| Markets | United States, United Kingdom, Canada |
| Tagline | "They're magically delicious." |
| Website | luckycharms.com |
Lucky Charms is a brand of breakfast cereal produced by General Mills since 1964.[1] The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat, each resembling one of several objects or symbols associated with good luck. The packaging and marketing features a leprechaun mascot, Lucky.
- ^ "1960s" (PDF). General Mills History Timeline. General Mills. p. 3. Archived from the original (PDF) on 23 October 2007. Retrieved 20 May 2009.