 | This article contains content that is written like an advertisement. (July 2014) |
 | |
| Product type | Energy bars |
|---|---|
| Owner | Clif Bar & Company |
| Country | United States |
| Introduced | 1999 |
| Website | www |
LUNA Bars is a brand of nutrition bars created by Clif Bar & Company in 1999. The initial product introduced was one of the first energy bars primarily targeted at women.[1][2] Over time, the brand has expanded to encompass a range of drinks,[3] protein bars,[4] and the philanthropic initiative known as LUNAFEST, a women's film festival.[5][6]
- ^ William H. Marquard, Bill Birchard, Wal-smart: what it really takes to profit in a Wal-mart world, McGraw-Hill Professional, 2007, pp 209-210.
- ^ David A. Aaker, Brand Relevance: Making Competitors Irrelevant, John Wiley & Sons, 2011, p 247
- ^ "I'll Have What She's Having". The New York Times. February 28, 2008. Retrieved April 22, 2017.
- ^ "LUNA Protein | Luna Bar". www.lunabar.com. Archived from the original on 2012-10-01.
- ^ Megan Eve Ryan, "Liking Lunafest", Ann Arbor Chronicle, March 25, 2009. http://annarborchronicle.com/2009/03/25/column-liking-lunafest/
- ^ Lauren Page, "LUNAFEST film festival coming to Columbia", The Missourian, March 27, 2012, http://www.columbiamissourian.com/stories/2012/03/27/lunafest-film-festival-coming-blue-note/