Lundberg Family Farms, based in Richvale, California, United States, is a farm that produces rice, chips and their packaging, and that also markets organic foods. It is family owned and has been a pioneer in organic farming, especially rice products. It was the first business to produce and market a brand of organic rice in the United States. Today it is one of the United States' top brands[citation needed] of organic products, with 14,000 acres (57 km2) under management.[1]