 The Lurpak logo with two crossed lurs | |
| Product type | Butter |
|---|---|
| Owner | Arla Foods |
| Country | Denmark |
| Introduced | 23 October 1901 |
| Markets | Worldwide |
| Tagline | Good Food Deserves Lurpak |
| Website | lurpak |
Lurpak is a Danish brand of butter owned by Arla Foods. It is sold in over 75 countries worldwide,[1] and is known for its distinctive silver packaging.[2] Lurpak came into existence in October 1901 after a constellation of several Danish dairy farmers decided to create and register a common brand and mark for butter to increase sales.[3] Its logo is based on the lur, an ancient instrument once used in Scandinavia.[4][5]
Lurpak's principal market is the United Kingdom.[6]
Lurpak butter is made from milk, but their spreadable range contains rapeseed oil.[7]
- ^ "Lurpak Crowned Best Butter in the World at Cheese Contest". The Cattle Site. Retrieved 19 May 2020.
- ^ "Tub Retains Signature Shine". .packaginginsights.com/. Retrieved 19 May 2020.
- ^ Creating Nordic Capitalism: The Development of a Competitive Periphery. Palgrave Macmillan. 16 September 2017. ISBN 978-1-137-07137-8.
- ^ "The lurs of the Bronze Age". National Museum of Denmark. Retrieved 19 May 2020.
- ^ Goodall, Howard (2013). The Story of Music. London: Vintage Books. p. 10. ISBN 9780099587170.
- ^ Wienberg, Christian (3 September 2020). "Butter Hoarding Boosts Profit of Maker of Lurpak". Bloomberg. Retrieved 3 September 2020.
- ^ "Lurpak® Spreadable Slightly Salted". new.lurpak.com. Retrieved 12 February 2023.