MAXX (brand)

"MAXX" redirects here. For other uses, see Maxx (disambiguation).

DC 4369 on an SA/SD set at Newmarket, November 2006
ADL class MAXX train at Britomart
Passengers board a MAXX-branded Northern Express operated by Ritchies Transport on the Northern Busway.

MAXX (styled as MaXX) was a public transport brand in the Auckland Region of New Zealand.[1] It was introduced in 2001.[2] It included a blue livery used on some buses (rapid transit only) and trains operated for Auckland Transport (AT). It was also used for public information and advertising branding.[1] AT Metro was officially launched in December 2014.

In July 2012, Auckland Transport (which replaced Auckland Regional Transport Authority in 2010) announced that it would phase out the brand, which was "weak and irrelevant" and had not achieved much public recognition, in favour of the AT Metro brand.[2]

  1. ^ a b Cite error: The named reference ABOUT was invoked but never defined (see the help page).
  2. ^ a b "'Weak' transport brands for axe as new logo beds in". The New Zealand Herald. 9 July 2012. Archived from the original on 9 July 2012. Retrieved 8 July 2012.