Formerly | Zapf Creation AG |
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Company type | Subsidiary (GmbH) |
Industry | Toys |
Founded | 1932 |
Headquarters | Rödental, Bavaria, Germany |
Area served | Worldwide |
Key people |
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Products | Toys |
Brands |
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Revenue | €65.0 million[1] (2022) |
Number of employees | 123[1] (2022) |
Parent | MGA Entertainment (2024-present) |
Website | www.zapf-creation.com |
MGA Zapf Creation GmbH, officially trading as Zapf Creation, is a toy company based in Rödental, Germany, which specializes in the manufacture of multi-functional baby dolls. A subsidiary of American toymaker MGA Entertainment, Zapf's franchises have become popular around the world; among its successful creations are Maggie Raggies, Baby Born, Baby Annabell, Kool Kenzie and Chou Chou.