MINISO

Not to be confused with Mimi So.
MINISO Group Holding Limited
MINISO
Native name
名创优品
Company typePublic
NYSE: MNSO
SEHK: 9896
IndustryVariety store
Founded2011; 13 years ago (2011)
Founders
Headquarters
Guangzhou, Guangdong
,
China
Number of locations
5,514 (March 31, 2023)
Area served
Worldwide
RevenueIncrease US$1.582 billion[2] (FY2023)
Websiteminiso.com
Former logo, used when MINISO was operating exclusively in Asia.

MINISO Group Holding Limited (simplified Chinese: 名创优品; traditional Chinese: 名創優品; pinyin: Míngchuàng Yōupǐn), trading as MINISO is a Chinese[1] retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware featuring IP design.[3] Its headquarters are in Haizhu District, Guangzhou.[4][5][6] In 2023, the company's sales revenue reached $1.9 billion.[7][8] In March 2019, MINISO began a collaboration with Marvel Entertainment to sell its branded products.[9]

MINISO has expanded outside of the Chinese market and operates over 7,000 stores including designer toy brand – TOPTOY stores and 6,868 MINISO stores in Asia, Europe, Oceania, Africa, North America, and South America.[10][11][12] Sustainalytics and Morningstar ESG risk rating rank MINISO as “Low Risk".[13][14]

  1. ^ a b "Miniso Group Holding Limited, Amendment No. 1 to Form F-1 Registration Statement". US Securities and Exchange Commission. October 7, 2020.
  2. ^ "MINISO Group Announces June Quarter and Fiscal Year 2023 Unaudited Financial Results". 22 August 2023. Retrieved 17 October 2023.
  3. ^ "MINISO going places despite Muji copycat charge". Hong Kong Economic Journal. June 10, 2016. Retrieved January 3, 2017.
  4. ^ "Contact". Miniso. Retrieved 2022-03-25. 和业广场 中国广东省广州市荔湾区康王中路486号 邮政编码: 510140
  5. ^ "Japanese people surprised to find that "popular Japanese store" Meiso doesn't exist in Japan". SoraNews24 -Japan News-. 2014-04-23. Archived from the original on May 23, 2018. Retrieved 2019-07-02.
  6. ^ Cite error: The named reference Macau was invoked but never defined (see the help page).
  7. ^ Cite error: The named reference northkorea was invoked but never defined (see the help page).
  8. ^ "Miniso to unveil character-inspired store at American Dream". Chain Store Age. 2024-04-04. Retrieved 2024-07-30.
  9. ^ "MINISO". www.miniso.com. Retrieved 2021-01-15.
  10. ^ Team, Dao (2024-09-02). "Going abroad: MINISO's overseas revenue rises 42.6%". Dao Insights. Retrieved 2024-09-05.
  11. ^ "Stores around the world". Miniso. Archived from the original on March 9, 2015. Retrieved January 3, 2017.
  12. ^ "Miniso opens Paris flagship; eyes 1,000 new stores in 2024". Chain Store Age. 2024-06-26. Retrieved 2024-07-30.
  13. ^ "Company ESG Risk Rating - Sustainalytics". sustainalytics.com. Retrieved 2024-09-05.
  14. ^ "MNSO - MINISO Group Holding Ltd ADR Sustainability | Morningstar". Morningstar, Inc. 2024-09-03. Retrieved 2024-09-05.