 | |
| Company type | Subsidiary |
|---|---|
| Industry | Cereal |
| Founded | 1919 |
| Founder | John S. Campbell |
| Defunct | 2015 |
| Fate | Purchased by Post Holdings; remaining as a subsidiary |
| Headquarters | , USA[1] |
Key people | Chris Neugent Chairman & CEO[2] John A. Gappa CFO Gene Pagel CIO Jesse Garcia CSO |
| Products | Hot and cold cereals |
| Revenue | US$750 million[3] |
Number of employees | 1,400[4] |
| Parent | Post Holdings (2015–present) |
| Website | PostConsumerBrands.com |
MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) is an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It markets its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million.[3] It operates four manufacturing plants, in Northfield, Minnesota; Tremonton, Utah; Asheboro, North Carolina; and St. Ansgar, Iowa. The company has distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah.
MOM Brands produces both hot and cold cereals. As of 2012, cold cereals manufactured by MOM Brands accounts for over 75% of its total sales. Most of its cold cereals are similar to cereal brands produced by its competitors, Kellogg's, Quaker Oats Company, and General Mills.[5] Even so, between 2001 and 2012, Malt-O-Meal more than tripled its market share during a very challenging time for the breakfast cereal category. It was the fastest growing cereal company in America.[6][7][8][9]
MOM Brands was bought by Post Holdings in 2015.[10] After the acquisition was finalized, Post Holdings moved its cereal headquarters office from New Jersey to the MOM Brands offices in Lakeville, Minnesota. The business was renamed Post Consumer Brands, and the MOM Brands CEO, Chris Neugent, and his senior leadership team were put in charge of the new combined enterprise.[11]
- ^ Cite error: The named reference
mnmovewas invoked but never defined (see the help page). - ^ Neugent, Chris (8 October 2011). "Always a Cook". The New York Times.
- ^ a b "Bagged cereal is booming at Malt-O-Meal". Star Tribune.
- ^ Hoovers, Inc. Malt-O-Meal Fact Sheet (Retrieved 20 November 2009)
- ^ Cite error: The named reference
mom-rebrandwas invoked but never defined (see the help page). - ^ "Chris Neugent, Post Consumer Brands President & CEO, Appointed to Welch's Board of Directors". www.businesswire.com. 2016-02-03. Retrieved 2024-04-10.
- ^ Gutman, Brandon. "Cereal Manufacturer, Malt-O-Meal, Goes Out of the Box to Avoid Getting Stale". Forbes. Retrieved 2024-02-19.
- ^ Tribune, Mike Hughlett Star (13 June 2012). "Bagged cereal is booming at Malt-O-Meal". Star Tribune. Retrieved 2024-02-19.
- ^ Hughlett, Mike (2012-06-24). "Bagged knockoff cereals taking bites out of name brands' revenue". Los Angeles Times. Retrieved 2024-04-10.
- ^ "Post Holdings completes acquisition of MOM Brands". GlobeNewswire. May 4, 2015. Archived from the original on 2017-02-11. Retrieved February 8, 2017.
- ^ Tribune, Evan Ramstad Star (16 May 2015). "Post to move cereal headquarters to Lakeville after Malt-O-Meal deal". Star Tribune. Retrieved 2024-02-19.