MRM//McCann

MRM
IndustryMarketing
Predecessor
  • March Advertising
  • McCann Direct
  • MRM
  • MRM Partners
  • MRM Worldwide
  • MRM//McCann
Headquarters
New York City, New York
,
United States
Number of locations
31
Area served
Worldwide
Key people
Kate MacNevin, Global CEO
Revenue$500M
Number of employees
2,300
ParentThe Interpublic Group of Companies
DivisionsMcCann Worldgroup
Websitemrm.com

MRM is a global direct and digital marketing agency. MRM stands for McCann Relationship Marketing. It is part of McCann Worldgroup[1] within The Interpublic Group of Companies (IPG), one of the Big Four marketing firms.[2]

The agency builds customer utility, which it defines as a measurement of content and context in the service of the brand, to attract, engage, acquire and retain consumers and business decision makers. MRM’s suite of offerings includes original content creation, digital strategy, cross-media analytics, technology strategy, technology digestion, and web design.

Its best known creative work includes the design, maintenance and marketing programs for General Motors (Chevrolet.com, GMC.com, Buick.com, Cadillac.com), MasterCard (Priceless.com), the U.S. Army (GoArmy.com), Nikon (StunningNikon.com), and Microsoft (Clearification.com and others).[3][4][5]

Based in New York City, it has been ranked among the top ten digital agencies in the world by size, according to Adweek, MediaPost, and RECMA.[6] It has been named B2B Magazine's "Direct Agency of the Year" for the three consecutive years it was eligible (2004, 2006, and 2008). In 2012, MRM received both the Crain's BtoB "Top Interactive Agency 2012" and "Top Direct Agency" honors.

  1. ^ Rittenhouse, Lindsay. "MRM//McCann Promotes Chief Operating Officer and Hires New U.S. President". Adweek.com. Retrieved September 21, 2018.
  2. ^ Graham, Megan. "MRM/McCann is Ad Age's 2018 B-to-B Agency of the Year". AdAge.com. Retrieved August 28, 2018.
  3. ^ O'Leary, Noreen. "U.S. Army Is Reaching Out to Agencies Again for $500 Million Account". Adweek.com. Retrieved September 21, 2018.
  4. ^ "Digital Marketing Guide". Monday, 29 April 2019
  5. ^ "מקדם אתרים". Tuesday, 24 December 2019
  6. ^ "2010 Global Digital Agency Rankings - 3rd Edition" (PDF) (Press release). RECMA. Archived from the original (PDF) on September 21, 2018.