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| Headquarters | Prague, Czech Republic |
|---|---|
| Programming | |
| Picture format | 576i (SDTV 16:9) |
| Ownership | |
| Owner | CME |
| Sister channels | TV Nova Other MTV channels Nova Cinema Nova Sport TV Fanda TV Smíchov TV Telka |
| History | |
| Launched | 29 November 2009 |
| Closed | 31 December 2013 |
| Replaced by | MTV Europe |
| Links | |
| Website | www.mtv.cz |
MTV Czech Republic (Czech: MTV Česká republika) was a 24-hour music and entertainment television channel that served the Czech Republic and Slovakia.[1] The channel was launched on 29 November 2009[2] under a licensing agreement between MTV Networks Europe, a subsidiary of MTV Networks and CME, the owner of TV Nova.
The channel featured local advertising and sponsorship opportunities, along with subtitled or dubbed programming in Czech. The channel used a similar on-air identity as other MTV channels in Europe and around the world, although it had also produced some idents and graphics of its own and had won several awards. It was also one of the few widescreen MTV channels in the world, at the time of its existence.
MTV Czech broadcast weekly on average over 100 hours of pure music content, including various blocks, making it the only MTV channel in the world to do so, alongside MTV Adria. The most music on MTV Czech is played on Saturday's, from noon (12:05 PM) till Sunday morning (09:35 AM). That is 21 hours straight of pure music content, which basically respects and reflects the original concept of MTV of a 24-hour music-only channel.
MTV Czech mostly played current music videos or videos from the past few years, although occasionally it aired older videos from the early 2000s and mid to late 1990s. The oldest music videos to air on the network were "Imagine" by John Lennon and "Like a Virgin" by Madonna. Unlike most of the other music channels from MTV Networks around the world, MTV Czech usually played music videos uncut and in full length.
The channel was closed on 31 December 2013.
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- ^ "MTV Czech goes to Slovakia". C21 Media. 10 February 2009. Archived from the original on 17 February 2009.
- ^ "MTV Czech to Launch!". MTV European. 7 August 2009. Archived from the original on 4 December 2009.