 | |
| Country | Philippines |
|---|---|
| Headquarters | Quezon City and Ortigas Center, Pasig, Philippines |
| Programming | |
| Language(s) | Filipino (primary) English (secondary) |
| Picture format | 480i (SDTV) |
| Ownership | |
| Owner | Viacom International Media Networks Asia Viva Entertainment (Cable BOSS Inc.) |
| Sister channels | Through Viacom: MTV Asia, Nickelodeon Philippines (independently), Comedy Central Asia, MTV Live HD Through Viva: Pinoy Box Office, Viva TV, TMC, Sari-Sari Channel |
| History | |
| Launched | February 1, 2014 (Main channel) January 1, 2017 (MTV Pinoy Pop program block) |
| Closed | December 31, 2016 (Main channel) March 6, 2017 (MTV Pinoy Pop program block) |
| Replaced by | MTV Southeast Asia MTVph |
| Former names | MTV Philippines (1992-2010) |
MTV Pinoy (formerly MTV Philippines) was a Philippine music and entertainment pay television network owned by Viacom International Media Networks Asia (a division of Viacom International Media Networks), with a partnership with Viva Entertainment to collaborate on local productions, events, marketing and advertising sales. The network was launched on February 1, 2014. It operated from 4 pm to 1 am, after that it would rebroadcast MTV Asia's programming.[1][2][3][4]
On December 1, 2014, MTV Pinoy launched new shows and it became a 24-hour channel. By that time, only live events and specials and a few of its programs were still simulcast from MTV Asia. However, on January 1, 2017, the channel was closed down and replaced by MTV Southeast Asia. This was possibly due to Viacom switching partnerships from Viva to rival company Solar Entertainment, as well as the intense competition from ABS-CBN's music network, Myx. OPM related programs from MTV Pinoy were transferred to Viva TV. Only MTV Pinoy Pop and some local advertising remained in the network until March 6, 2017.
- ^ Niña Sandejas (December 29, 2013). "MTV returns to PH as MTV Pinoy". Yahoo! Philippines. Retrieved December 30, 2013.
- ^ Oliver Bayani (November 5, 2013). "MTV Philippines to return as MTV Pinoy in 2014". Marketing. Retrieved December 30, 2013.
- ^ "VIMN And Viva Communications Collaborate To Launch MTV Pinoy". Casbaa. November 5, 2013. Archived from the original on December 31, 2013. Retrieved December 30, 2013.
- ^ Louise Duffy (November 5, 2013). "VIMN Asia and Viva to launch MTV Pinoy". Rapid TV News. Retrieved December 30, 2013.