Mabuhay

Mabuhay is a Filipino greeting, usually expressed as Mabuhay!, which literally means "to live". The term is also occasionally used for toasts during celebrations to mean "cheers". It is similar to the Hawaiian expression "aloha".^[1] It is used in the local hospitality industry to welcome guests, a practice rooted in a 1993 campaign launched by restaurateur Rod Ongpauco to more uniquely welcome foreign visitors to the Philippines.^[2] "Mabuhay" is the name of the inflight magazine published by Philippine Airlines, as well as its frequent-flyer program.

^ Lee, Jonathan H. X. (October 16, 2014). Southeast Asian Diaspora in the United States: Memories and Visions, Yesterday, Today, and Tomorrow. Cambridge Scholars Publishing. p. 37. ISBN 978-1-4438-6979-9. Retrieved March 9, 2022.
^ Luna, Luis (May 13, 1995). "Welcome Rotonda to have new name". Manila Standard. Kamahalan Publishing Corporation. Retrieved January 9, 2015.

[1] Lee, Jonathan H. X. (October 16, 2014). Southeast Asian Diaspora in the United States: Memories and Visions, Yesterday, Today, and Tomorrow. Cambridge Scholars Publishing. p. 37. ISBN 978-1-4438-6979-9. Retrieved March 9, 2022.

[mabuhay-2] Luna, Luis (May 13, 1995). "Welcome Rotonda to have new name". Manila Standard. Kamahalan Publishing Corporation. Retrieved January 9, 2015.

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