The Mac App Store (also known as the App Store) is a digital distribution platform for macOS apps, often referred to as Mac apps,[1] created and maintained by Apple Inc. The platform was announced on October 20, 2010, at Apple's "Back to the Mac" event.[2][3][4] Apple began accepting app submissions from registered developers on November 3, 2010, in preparation for its launch.[5]
The Mac App Store was launched on January 6, 2011, as part of the free Mac OS X 10.6.6 update for all current Snow Leopard users.[2][3] After 24 hours of release, Apple announced that there were over one million downloads.[6]