Mackerelmedia Fish

This article relies excessively on references to primary sources. Please improve this article by adding secondary or tertiary sources. Find sources: "Mackerelmedia Fish" – news · newspapers · books · scholar · JSTOR (October 2023) (Learn how and when to remove this message)

Mackerelmedia Fish is a 2020 experimental ARG-like browser-based video game developed by Nathalie Lawhead. The game explores themes and settings related to 1990s and early 2000s Internet culture (its name being a parody of Macromedia Flash), especially the loss of digital history through deprecations and data decay. Some of the game is directly implemented on a website's open .htaccess directories, while other portions of it take the user through other previous art projects by Lawhead, such as an application titled Electric Zine Maker.