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| Broadcast area | 16 markets in New Zealand |
|---|---|
| Programming | |
| Format | Oldies |
| Ownership | |
| Owner | MediaWorks Radio |
| History | |
First air date | 20 April 2015 |
| Links | |
| Webcast | www |
| Website | magic |
Magic is a New Zealand oldies radio network owned by MediaWorks New Zealand. The network targets New Zealand's growing population of baby boomers with a line-up of veteran broadcasters.[1] Its breakfast show (formerly Magic in the Morning, Magic Breakfast and Bunting in the Morning respectively), is hosted by Mark McCarron.[citation needed]
Magic operated Magic Talk, a nationwide Auckland-based talkback, news and sport radio network formed by the 2019 rebrand of Radio Live. The station competed directly against New Zealand Media and Entertainment (NZME) station Newstalk ZB. Magic also operated Magic Music, as its music leg. This change took effect in mid-January 2019, with a large number of Radio Live hosts leaving the station due to the restructure. The first programme aired on Magic Talk was Overnights with Tony Amos. Magic Talk ceased on 20 March 2022 ahead of its delayed rebranding as Today FM on 21 March 2022. Magic Music was reintroduced as Magic and still operates as a music brand today.[citation needed]
- ^ Gibson, Campbell (23 March 2015). "MediaWorks creates new radio station for baby boomers, Kiwi FM closes down". National Business Review. Archived from the original on 15 July 2015. Retrieved 14 July 2015.