Magic Classical

Magic Classical
London; United Kingdom;
Broadcast area	United Kingdom
Frequency	DAB: 11A Sound Digital;
Programming
Format	Classical music
Ownership
Owner	Bauer Media Audio UK
Sister stations	Absolute Radio; Greatest Hits Radio; Heat Radio; Hits Radio; Jazz FM; Kerrang Radio; Kiss; Magic Radio; Planet Rock;
History
First air date	4 March 2019
Former names	Scala Radio
Links
Webcast	Rayo
Website	Magic Classical

Magic Classical (formerly Scala Radio) is a British digital radio station owned and operated by Bauer Media Audio UK. The station was launched in March 2019 as Scala Radio and broadcasts nationally on DAB Digital Radio, via Smart speaker, app, and online. The station was the first national classical music service to launch on terrestrial radio in the UK since Classic FM in 1992.

The station's playlist features 70% popular classics and 30% new and "surprising" music. Scala also aimed to produce more speech content – or more "storytelling" – than Classic FM or BBC Radio 3.^[1]

^ Hann, Michael (1 March 2019). "Can Scala Radio disrupt the UK's classical market?". Financial Times. London. Retrieved 9 March 2019.

[1] Hann, Michael (1 March 2019). "Can Scala Radio disrupt the UK's classical market?". Financial Times. London. Retrieved 9 March 2019.

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